From 9 to 10 September Aethera Biotech will be present at the Bologna fair which this year will host Sana, Cosmofarma and Cosmoprof all together.
The opportunity is given by a special project born from the desire to work on an Italian cosmetics supply chain that looks concretely at the issues of circularity and sustainability, in a perpetual dialogue between Man and the Environment.
Thus was born the installation Neverending Palette, conceived by Omar Pallante (AVP – ArteVetrinaProject) featuring some partners of the cosmetic supply chain: Aethera Biotech is with Ancorotti Cosmetics, Autajon, Fedrigoni, Hera SpA, Sanatech, and Sana, Cosmofarma, Cosmoprof, together with BolognaFiere and Cosmetica Italia.
Each component of this special eye make-up palette has been selected in order to trigger a potentially endless cycle of reuse, thanks to raw materials that can be reintroduced on the market.
The installation will be in the new Pavilion 37, in an exhibition area dedicated to the story of the four consequential moments of the product life cycle – packaging, production, collection and recycling – with an in-depth analysis on each of these steps developed by the partners.
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